The Vietnamese word "chiêu bài" is a noun that primarily means a "signboard" or "label." It refers to a sign or a piece of information that displays the name, purpose, or identity of a place, business, or product.
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While "chiêu bài" primarily means "signboard" or "label," it can also have a metaphorical meaning in certain contexts, referring to a tactic or strategy to present something in a certain way, often to deceive or mislead.